When it comes to your print advertising strategy you need to think carefully about what direction you are going to take it in. Your commercial printer should be able to help with this. After all, you can’t take advantage of leaflet printing, poster printing, business cards, postcards, and every other print product that is available if you are to be as effective as possible!
Determine your purpose.
Outline your target consumer base. Think about how you can appeal to them the most. Do you want to target a very specific group of people? If so, you can send leaflets and flyers to various businesses and potential consumers.
On the other hand, if you want to appeal to as many people as possible – let’s say you are advertising an event such as a music gig – then you will likely want to buy posters instead so you can place them all around the city.
Perhaps you are looking to reinforce your brand identity? If so, have you thought about business card printing instead?
A commercial printer also knows what is going to make you different.
What will make your business stand out from the crowd? Competition is fierce in the present day and age. You need to think of different factors that are going to draw in customers and make them interested in your service.
Instead of saying you have high levels of quality, for instance, you could say that based on the feedback you have received five stars from 96% of your customers. You can say that if your customers are not happy you will be more than happy to send a replacement, or something along those lines. Don’t tell the customer that your service is better, show them the reasons why!
Moreover, you need to be consistent throughout. You need to have a sense of direction with your printing. If you don’t, you will only dilute your brand image further and further to the point where you do not stand out.
Have you thought about integrating your online and offline advertising campaigns? There is no denying that the Internet has well and truly taken over. But this does not make offline advertising any less valuable.
Instead, if you want to reap maximum benefits you should consider integrating both. But, how? You can easily put your Facebook or Twitter username on one of your posters. If you are investing in leaflet printing or business card printing you can also do this, or you could provide a link to your website or details on how to sign up for your newsletters.
One of the most effective things to do is to include a QR code on your posters. These are ideal for in-store posters in particular. Anyone passing by can use their smartphone to scan the QR code and it will take them directly to an app or webpage. This allows them to interact with your company, make purchases, sign up for specials, and so forth. It’s extremely effective, you simply need to acquire a QR code and print it on the poster.
Now you know everything you need to in regards to what you must consider when you are devising your print campaign! There is so much to take into account. What is your purpose for requiring the print product? What is your aim? What is your target audience? Are you branding your business well? What fonts should you use? What finish should you go for? Is there a way to incorporate social media? These are all questions you need to ask yourself.
If you are having any difficulty or have any queries about the printing options that are available to you, all you need to do is get in touch with Pilgrim Printing. We will be more than happy to help!