Printing: Everything explained so it actually makes sense

A print shop in Michigan – is it an anomaly in this digital age? The internet is accessible to more people than ever before. Newspapers, books, and magazines are increasingly cutting costs by moving away from the hard-copy format.

However, far from the printed format being dead in the water, it’s actually becoming more of a novelty these days. When everyone has a blog, publishes online, produces apps, and has social media, they are competing for attention daily. Michigan printers can produce professional, digitally printed material that has greater longevity and is a tangible, lasting reminder of your company’s presence.

How Digital Print Can Make Your Company Stand Out From The Crowd

It is so easy these days to create marketing content in-house and then simply send it out via email to your mailing list at the touch of a button. Especially if you are a small business, this can seem like the cheaper and easier option: with a little investment of time, all of the costs of a Michigan printing shop can be eradicated.

However, there are good reasons why a printed leaflet or brochure may be the better option. While the internet is always there, and people often turn to it first to search easily for products and services, the information on there is ultimately ephemeral. There is also such a plethora of content that it can be hard to attract and retain a consumer’s attention for long enough to read a whole article or click on one advert out of many.

Compare that with a printed brochure: visually appealing, it captures the undivided attention of the viewer, and research shows that they will spend on average longer reading this then they will an internet article. Printed documents also tend to carry more credibility. Pay-per-click adverts online are often viewed with suspicion because of the number and frequency of internet scams being reported in the media. In fact, it’s estimated that around four in every five internet readers never click on a banner ad.

Finally, the beauty of using a print shop in Michigan is that, through digital printing, it can create a range of more personalized material to target specific audiences, cost-effectively – rather than blanket-advertising on the web to millions.

How To Evaluate Printers In Michigan For Your Printing Requirements

If you are convinced about the arguments for print, you then need to source the best company to fulfill your needs. These days, everyone’s marketing budget has an upper limit; and if you are to receive a healthy return on investment, your primary concern will inevitably be the cost. Look for printing shops in Michigan that offer attractive prices and discounts for bulk ordering.

However, bear in mind that if a price looks too good to be true, it probably is, so talk to your shortlisted suppliers and ask for samples of their previous work to check the quality first-hand. You want the best you can afford, after all. If you have multiple requirements, such as business cards, roller banners for a conference, and a batch of leaflets, make sure they provide a sufficiently wide range of products. It will be unnecessarily expensive if you have to source more than one supplier for your orders.

Also, ask about the printshop’s capacity and current workload. If you are in a hurry or have a deadline to meet, it’s important to know that your supplies will not be delayed because the printer has too high of a workload.

Finally, keep an eye on potentially hidden costs, such as shipping, which can escalate disproportionately. If you are based in the capital itself, the advantage of a printing shop in Michigan is that you can collect your order in person, thereby cutting down on expensive delivery options and ensuring that you have your marketing materials as and when you want them.

Dealing With Urgent Print Work

No matter how organized we are, every now and then immediate requirements turn up. A possible problem happens when you depend on outside businesses to provide you the immediate service you’re looking for. Fortunately, if you need some emergency printing, you will find a 24-hour print shop Michigan based readily available.

There are numerous instances when companies find themselves in a situation where they need immediate printing services. Usually, a company is joining a convention, meeting, business travel, or another kind of event, and so they need business cards for the event, or perhaps various other kinds of promotion resources.

Regardless of whether you have only used up all your cards, lost them since you have numerous other things to worry about, or the occasion is a last-minute decision, you should decide on a company offering 24-hour printing. Because you need your print work as immediately as possible, it is advisable to be sure you don’t compromise on quality.

There is a selection of printers in Michigan that offer this particular service, thereby be sure you take some time to pin down your search efficiently. Get a company with a significant amount of expertise, browse through critical reviews to make sure they have a decent track record, and be sure they are able to satisfy your needs with their same day service. There are a variety of companies that present 24-hour printing, yet some of their products and solutions could be excluded from this.

Choose A Professional Michigan Printing Company For Marketing Success

So the days of Michigan printers may not be numbered. As part of your overall marketing strategy – and there does need to be a strategy – print remains a valuable weapon in your armory!

Speak to one of our dedicated account managers at our print shop Michigan, Pilgrim Printing, today about how we can help you raise your profile and create new business through a well-thought-out flyer or leaflet, business cards, or roller banners for that next conference. Call us or contact us through our online form.